Types of fashion photography | Swork Studio

What is fashion photography?

This form of photography is used for showcasing attires and accessories along with distinctive attitude. The objective of this genre of photography is simple – to display a fashion or trend, or better still to highlight a chic lifestyle. While initially this field was adopted for exhibiting clothes and accessories and marketing them to the consumers, today it is used for creating aspirations in the minds of the viewer. The underline purpose is to convey a glamorous statement that is related to lifestyle and if done the right way transports the audience to a surreal world and creates desires or arouse latent cravings in the viewer.

Types of fashion photography

Typically, there are four types under this genre –

• Editorial type – the editorial form generally revolves around a story or a theme and the photographer typically shoot the model in dresses and accessories that one can possibly wear through the course of an entire day. There are emotions that the model depicts so as to make the story relevant and powerful enough to be noticed by the audience.
• High fashion – this is the area where top models from the industry, film stars etc. are made to wear clothes or accessories and are clicked with the purpose of advertising the brand and the products. This form of fashion photography uses blend of all possible combinations like the styling of the model, the makeup, hair, the location, lighting etc to create a perfect image. This image is usually exaggerated, over-dramatic and far from reality with outlandish costumes, stylized hair and fascinating backdrop. This kind of photography can happen inside a studio setup, outdoors as well as at specially organised shows which are more famously called fashion show photography.
• Catalogue photography – this type is done specially to click pictures of clothes for catalogues or marketing brochures. This type of photography typically happens inside a studio or a location where a fashion photoshoot is organised. In such photoshoots, the model wears the particular clothes or accessories of the brand and the photographer captures him/her in different poses.
• Street fashion – this type of photography shows what is trending amongst the common man on the streets. In this form, photographers do not click models in a fashion shoot; rather they capture images of the ordinary man and woman who are making style statements with their dresses and accessories.

Food Photography | Food Photographers in Delhi

Product Photographers in Delhi: Best Practices they should follow

Product Photography

Product photography in current times is one of the most in-demand fields of photography. This is because products/services are the best way to attract the target audience. When showcased attractively, they are able to inspire desires in prospective personas/buyers. This field of photography thankfully has hardly any sort of restrictions and limitations. It is applicable to almost all branches of the photography be it lifestyle products, conceptual shoots, food products, portraits of subjects or even panoramic views.

Product Photography 

Shooting products professionally are true arts of experts. They not only have the credible knowledge, experience and gadgets, they also have true creativity and artistic sense of what looks great, what can appeal to the desired target audience and what can motivate them to make the desired purchase. E-commerce product photography services are in great demand these days because almost all internet / online businesses, whether working in the B2C or B2B domain, need to showcase their products to their customers in the great light. Using appealing, attractive and impressive photos mean wider reach in the market, attracting the attention of many potential buyers who existed but traditional marketing tools would have taken time to reach out to them and also building credibility/reliability in the consumer market. Precise shot pictures at e-commerce shoots give you considerably and that too, a profitable edge above your competition. 

E Commerce Photography

Using product photography services of well-experienced Product photographers in Delhi from the pool like Swork Studio makes the work better, quicker and easier. They not only use the latest technique in the industry and have the supreme photographers in town on-board; they also guide their clients on different aspects of showcasing and presenting their products/services well in front of the targeted customers/market.

When it comes to product photography, here’s what works best –

a.      The Main thing – the photography lighting. Lighting as even a newbie would know is one of the top contributors towards a classic looking photograph. When it comes to this particular range of shooting, there is no compensation towards the use of dull / improper lighting. It is best to set up the equipped studio or the place well before the main shooting. Using bright lights that enhance the product well and yet does not make it appear dull is what is mainly advised. Sun is one of the supreme sources of light. Artificial photography lighting that works also well in the case is – studio flashlights and several other light bulbs.

b.      As mentioned above it is important that the photographed product does not appear vague. Hence the lighting needs to be softened using proper techniques – with the help of diffusion sheets or softboxes or any other resource.

c.       Decide the background properly. At all times, the focus should be your product. Hence the background needs to be in a different color, simple, light colored and clean.

d.      It is essential to showcase the product in a way that the consumer can imagine it in reality. Hence the applicable USPs, advantages, context for the product needs to be highlighted.

e.      Especially in e-commerce, it is crucial to shoot the product from various angles.

f.        Also, the images should focus on the key benefits of the product. They are your unique selling propagations – the focus should be on them.

g.      It is also essential that the pictures that are shot are crystal clear and sharp. One of the important turnoff for a target customer is the blurred image that results on zooming in on an image.

h.      Take plenty of raw shots so that later on there are many options to choose for the excellent looking one.

i.        Post processing is equally essential in this field. This is required to edit, polish and cover up small glitches / errors during the shoot.

j.        Hire a photographer who is imaginative/creative and is reputed for using his genre of product photography ideas to deliver world class images.

360 degree video maker - Classified Ad

360 degree video maker - Classified Ad

Learn How to Master Natural Light in Architectural Photography

Ever since photography has been invented, Architectural photography has been the topic of interest and discussion. The requirements of these shutterbugs are increasing day by day. There is a boom in the industry as people are drifting towards digitalism.

The professional photographers prefer natural light while clicking pictures. The Sunrays falling on the building produce such an amazing association that makes the photographs, an ultimate collection. If you are an architectural photographer, then you should be aware of the tips that are helpful in augmenting your photography skills.

Here are some amazing tips that are going to help you click the natural and flawless pictures of the subject using natural light.

Uneven Lights

There are times when you are ready to shoot but find some difficult lights or the evening dim lights that are not easy to handle. You don’t have the artificial light or the Sunlight which you can use. It also happens that clouds have surrounded the whole sky and there is no shadow and even no contrast at all. In that case, you can wait for the night. Sometimes, at night, you get the perfect light for the vibrant pictures to be clicked.

Photography Structure

The photography structuring is an important thing and should be kept in mind before you take your perfect shot. You have to analyze certain things in mind such as Sunlight entering the interiors, any other building which is reflecting the light directly onto your chosen structure, the direction of the facade, time of the facade to get illuminated

Sunlight

Sunlight can be considered as one of the best-chosen lights in photography. An architecture photographer considers Sunlight the most important thing from a photography point of view. When the Sun Rays fall on the building or any architecture, it transforms that building into something mesmerizing.

Predicting Natural Light

The natural light depends on the three main factors, for example, the hour, the climate of the country, and the weather.

So, you have to anticipate beforehand the status of the light. With the right preparation, you can master natural light.

Top 4 Videography Tips You Should Know

Videography needs more precision as compared to photography. Whether you are shooting any documentary where you have to capture a lot of debating heads, or it’s a wedding theme, you need to be very specific towards making a fine video.

Whether you are an amateur videographer or one of the Professional Videographers, you need to set a target for your every move because you may not get everything pre-planned. Sometimes, you can get a situation in which you have to follow the actions. Whatever the situation is, you should be aware of the 4 important videography tips that you can include on your to-do list. Let’s begin.

Keep Your Camera Firm

The golden rule of clicking beautiful pictures is that don’t move your camera left or right or even up or down much. This is because being a videographer, you have to take at least 10 shots of the same subject. If your camera is not steady, then you are not going to get the perfect shots. Moreover, if your hands shake too much, you can use a tripod. Every videographer has a niche, for example, the person can be interested in interior videography, or shooting a wedding, the steadiness of the camera plays a vital role.

Take a Close “Close-ups”

It happens many times that when you zoom-in or zoom-out the camera, the picture or the subject loses its quality. Yes, it happens. Whenever you click a hand-held shot, there are maximum chances that the picture will get the shaky look and that’s called a “bad picture” in the photography field. So, it is advisable that whether you are clicking pictures or making a video, try to approach the subject as closely as possible and then document it. The best examples are the Architectural Videographers who consider every inch important while shooting.

Pay Attention to the Lighting

Lighting is as much important in videography as it is in photography. You should never forget to lit your subject before starting making a video. But the important thing to remember is that, don’t over-lit the subject. When you give too much exposure to the picture or the video, the light superimposes the video, and the subject looks dull and gloomy. Moreover, you should avoid making the video under a shade, or your subject’s back should not face the Sun.

Check the Background

A background plays an important role in filming a good documentary. Whenever you film an interview or a speech, make sure to put a good background. If you don’t like the background, then you can change the angle of your camera or make the subject sit at another location where the unwanted background is not visible in the video. If it is about the interiors, then the Best Interior Videographers create their own background to make a flawless video.

Being one of the Professional Videographers, the aforementioned tips will help you in creating the best moments of someone’s life. It’s like you are recreating their lives and giving them happiness. Do follow these tips and you will see the difference.

Event Management Companies: How they should Plan the Venue

The success rate of an event depends on many factors such as the timings, the audience, resources, and the venue. Out of these four factors, the venue is the most important thing that matters a lot. Choosing a right venue can be cumbersome when it comes to keeping in mind all the necessary aspects related to the venue.

Most of the event planners in Delhi find it like fun while for others it is a bit tedious. The choice you make while searching out the venue makes or breaks an event. So, it is advisable that you should pick out the right location for your special event to occur. I am going to provide you with some of the factors that you should be mindful of while selecting a perfect venue for the special day. Let’s take a look at these factors.

Location

Choosing a right and convenient location is the key to any successful event. The location should not be too crowded or too isolated. It should have ample parking space and a strong transportation link. By considering these small elements, you can prevent your guests coming late or not showing up at all in the event.

Food and Drink

While deciding the venue, make sure that the surrounding area has got various food and beverages anchors. Many event management companies in Noida make sure to have an emergency full-stock edibles plan. Although there is a good arrangement of food in an event, it is very likely that the event may run out of the edible stocks. This is the time when you can order various food items according to the tastes of your guests.

Size

The size of the venue hall matters. Yes! It is one of the important things to consider. Before you select the venue, make sure to list all the people coming to your event. By listing your guests, you can have a complete idea of the number of people who are going to attend your event. After you are done with the list, go, and find a hall that suits your guests’ tabulation. 

Your Budget

Plan your budget in advance! There are umpteen venue halls and villas but you should decide it on the basis of your financial resources. In case, you have an open-ended budget, then you can book some elegant and grand venues for your event.

Apart from these factors, if you are still not ready to plan your event, then better you contact the best event management companies in Delhi.