Food Photography | Food Photographers in Delhi

Product Photographers in Delhi: Best Practices they should follow

Product Photography

Product photography in current times is one of the most in-demand fields of photography. This is because products/services are the best way to attract the target audience. When showcased attractively, they are able to inspire desires in prospective personas/buyers. This field of photography thankfully has hardly any sort of restrictions and limitations. It is applicable to almost all branches of the photography be it lifestyle products, conceptual shoots, food products, portraits of subjects or even panoramic views.

Product Photography 

Shooting products professionally are true arts of experts. They not only have the credible knowledge, experience and gadgets, they also have true creativity and artistic sense of what looks great, what can appeal to the desired target audience and what can motivate them to make the desired purchase. E-commerce product photography services are in great demand these days because almost all internet / online businesses, whether working in the B2C or B2B domain, need to showcase their products to their customers in the great light. Using appealing, attractive and impressive photos mean wider reach in the market, attracting the attention of many potential buyers who existed but traditional marketing tools would have taken time to reach out to them and also building credibility/reliability in the consumer market. Precise shot pictures at e-commerce shoots give you considerably and that too, a profitable edge above your competition. 

E Commerce Photography

Using product photography services of well-experienced Product photographers in Delhi from the pool like Swork Studio makes the work better, quicker and easier. They not only use the latest technique in the industry and have the supreme photographers in town on-board; they also guide their clients on different aspects of showcasing and presenting their products/services well in front of the targeted customers/market.

When it comes to product photography, here’s what works best –

a.      The Main thing – the photography lighting. Lighting as even a newbie would know is one of the top contributors towards a classic looking photograph. When it comes to this particular range of shooting, there is no compensation towards the use of dull / improper lighting. It is best to set up the equipped studio or the place well before the main shooting. Using bright lights that enhance the product well and yet does not make it appear dull is what is mainly advised. Sun is one of the supreme sources of light. Artificial photography lighting that works also well in the case is – studio flashlights and several other light bulbs.

b.      As mentioned above it is important that the photographed product does not appear vague. Hence the lighting needs to be softened using proper techniques – with the help of diffusion sheets or softboxes or any other resource.

c.       Decide the background properly. At all times, the focus should be your product. Hence the background needs to be in a different color, simple, light colored and clean.

d.      It is essential to showcase the product in a way that the consumer can imagine it in reality. Hence the applicable USPs, advantages, context for the product needs to be highlighted.

e.      Especially in e-commerce, it is crucial to shoot the product from various angles.

f.        Also, the images should focus on the key benefits of the product. They are your unique selling propagations – the focus should be on them.

g.      It is also essential that the pictures that are shot are crystal clear and sharp. One of the important turnoff for a target customer is the blurred image that results on zooming in on an image.

h.      Take plenty of raw shots so that later on there are many options to choose for the excellent looking one.

i.        Post processing is equally essential in this field. This is required to edit, polish and cover up small glitches / errors during the shoot.

j.        Hire a photographer who is imaginative/creative and is reputed for using his genre of product photography ideas to deliver world class images.